Give a few bob...

Not sure exactly how long this campaign has been running, but I think it's ace! You may have noticed the print ads in magazines/newspapers/outdoor media (bus stops etc) but I think the real winner is the TV spot (which can also be found here) featuring Bob Monkhouse, who died 4 years ago from prostate cancer. The way the ad has been put together is similar to the now famous Radio 2/VW Golf ads which feature old footage manipulated and reworked to fit a new and "impossible" situation.


I think it makes a very successful campaign, the amazing realism of it really does grab your attention (it's actually made using real clips, an actor double and a "voice soundalike") and the tag line is pretty catchy too. I hope it really does make a difference for such an important cause.